During the third quarter, UBS Wealth Management Americas saw a positive shift, bringing in a net $300 million in new assets and increasing its advisor headcount. 

This represents a notable improvement from the $3.4 billion net outflow experienced in the second quarter. According to AdvisorHub, the growth, although modest at a 0.1% annualized rate, aligns with UBS's strategic focus on enhancing asset flows in the Americas. 

Likewise, UBS actively has recruited experienced advisors in the U.S. to drive this effort. UBS recently announced the reinstatement of a growth bonus in next year's compensation plan for U.S. advisors, incentivizing the addition of million-dollar clients.  UBS experienced a 1% increase in advisor headcount in the Americas, rising from 6,071 to 6,142 in the last quarter. 

However, despite the active recruitment efforts in the U.S., the current roster size remains 2% lower than the previous year, with a decrease of 115 advisors. As part of its strategic focus, UBS has emphasized its concentration on a more select group of higher-producing advisors in the United States.

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