Wells Fargo Expands Focus On Its Independent Advisor Channel

June 12th, 2023, 11:45 AM

Wells Fargo's independent advisor channel is growing at a faster rate compared to its traditional employee channel known as the Private Client Group, or PCG. According to Charlie Scharf, CEO, the financial network of Wells Fargo Advisors, known as FiNet, stands out as the sole wirehouse option for advisors, distinguishing it from its counterparts Merrill Lynch, Morgan Stanley, and UBS Wealth Management USA. Wells Fargo's wealth division has been strategically emphasizing FiNet in recent years to broaden its pool of recruits and retain advisors who might have otherwise sought opportunities elsewhere.

Wells's decision to prioritize retaining independent advisors on its platform demonstrates a strategic approach aimed at maintaining a solid presence in the financial advisory industry, even if it means sacrificing some profit margins in the short term. According to AdvisorHub, independent advisors command higher payouts because they assume more of the costs associated with their practice.

FiNet offers advisors a net payout ranging from 85-90% of their annual revenue before accounting for expenses. In contrast, PCG advisors receive 50% of their fees and commissions after their revenue surpasses a monthly threshold.

In the past year, Wells Fargo has offered bonuses to advisors in its private client group who transfer internally to the FiNet unit. This move has attracted a significant number of advisors, resulting in increased wait times of up to a year and a half.

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