Thrivent has announced an ambitious hiring initiative for 2025. According to WealthManagement, the firm plans to add 600 new financial advisors across both its employee and independent advisor channels.

Nick Cecere, Thrivent's chief distribution officer, confirmed the firm remains on pace to hit this year's hiring targets. Many of the new hires will enter the financial advisor profession for the first time, receiving training and mentorship through Thrivent's employee channel or affiliated teams.

Thrivent's advisor force has grown by 2 percent this year, following a 4 percent increase in 2024. Cecere highlighted Thrivent's value-based culture and robust advisor support systems as essential to both attracting and retaining talent, particularly those new to the industry.

WealthManagement reports that this hiring effort also aligns with broader concerns about the financial advisor pipeline. Earlier this year, McKinsey projected a shortfall of 100,000 advisors by 2034. Thrivent aims to fill gaps in areas where advisors are nearing retirement and expand into markets where it currently has limited reach, including more diverse communities. The firm's five regional hubs for growth include Denver, Atlanta, Minneapolis, Milwaukee, and Dallas.

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