A report from Fuse Research Network revealed that the abundance of models offered by home offices and third-party asset managers has effectively commoditized asset allocation.
According to recent data, most financial advisors rely on home office models for their investment decisions, but the profession is increasingly emphasizing planning and customer service. However, most advisors do not solely depend on home office models; instead, they utilize these models as a foundation and tailor them to their clients' specific needs to varying degrees. According to Fuse, only 10% of the advisors surveyed by the firm use home office models with minimal to no modifications.
According to InvestmentNews, the findings demonstrate the growing prevalence of models, with some surveys indicating even higher adoption rates. In 2019, a report from Broadridge revealed that 85% of advisors were utilizing these models, and 78% acknowledged that clients prioritized planning over performance at that time.
A report from Cerulli in the previous year highlighted that by reducing their emphasis on investment decision-making, advisors could channel more effort into expanding their businesses. Advisors who personalized portfolios for individual clients spent nearly 30% of their time on investment management, while those offering firmwide portfolio services allocated less than 19% of their time to this task. The utilization of models by advisors, or their intention to do so, has shown a gradual increase each year.
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