Fee-for-service financial planning models, particularly subscription-based structures, continue to gain traction, according to the newly released 2025 AdvicePay Fee-for-Service Industry Trend Report. The data shows that in 2024, 85 percent of all invoices processed through AdvicePay's platform followed a subscription model, up from 83 percent the previous year.
WealthManagement reports that advisors are not just increasing their use of subscriptions, they also are charging more for them. The average monthly subscription fee climbed nearly 5 percent to $278 in 2024, compared to $265 in 2023. Quarterly subscription fees rose by 1.4 percent, and one-time fees increased by 2.9 percent.
Financial advisors are seeking income stability. At the same time, a growing number of consumers are turning to professional planners, often preferring fee-for-service structures over traditional AUM-based models.
However, the AUM model primarily serves a narrow client segment—typically those with $500,000 or more in investable assets willing to delegate portfolio management. WealthManagement notes that emerging fee models are not replacing AUM pricing but expanding access to financial planning services for a broader range of clients.
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