A recent hire shows where LPL is headed in the future. According to AdvisorHub, Steve Earner has an accomplished pedigree in understanding the needs of Registered Investment Advisors (RIAs) and is prepared to help LPL deliver on that objective.
LPL Financial has historically offered a vast selection of benefits to RIA's, designed to provide an integrated experience. According to Earner, who joins as a senior vice president, LPL offers what the other custodians will not. LPL provides features such as dedicated customer support, add on functionality involving marketing, technology, and accounting, in addition to growth capital. LPL is uniquely positioned in the custodial landscape, offering not just custody but also many services that support the growth of RIAs.
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