Many Americans begin the year by setting New Year's resolutions, even though only a small percentage of people ultimately follow through.
ThinkAdvisor has outlined several practical strategies advisors can use as their New Year's resolutions in order to improve productivity and business development. At the core of the recommendations is daily prospecting. Advisors must prospect every day to grow or even maintain their practices, regardless of the specific strategy they choose. Consistency matters more than complexity.
Second, ThinkAdvisor urges advisors to approach social media with intention rather than distraction. Instead of multitasking across platforms, advisors should focus on one or two channels and execute them well. Daily routines can include sending birthday or anniversary messages, responding to direct messages, posting original content, and engaging with others' posts.
Third, ThinkAdvisor recommends "ringing the cash register" early by prioritizing calls and meetings that directly generate revenue. This approach reduces pressure later in the day and creates momentum. Advisors can also use lunchtime strategically by eating in locations where they might encounter prospects and build familiarity as regulars, while benefiting from time away from the office.
Fourth, planning remains another cornerstone of productivity. Advisors should map out the next day before leaving the office, while tasks, contacts, and unfinished business remain fresh. This habit allows advisors to start the following morning with clarity and purpose.
Fifth, advisors should leave the office at a reasonable hour, recognizing that family serves as a critical support system. Building relationships outside the office matters as well, whether by stopping at the gym, meeting friends for drinks, or frequenting places where future client connections may develop.
Finally, ThinkAdvisor highlights community involvement as a simple but effective strategy. Committing to at least one nonprofit organization, even monthly, provides meaningful engagement and often opens doors to local high-net-worth communities.
Together, those targeted habits offer advisors a realistic framework for turning New Year's resolutions into sustainable professional routines, without overwhelming their time or energy.
Financial Advisor Transitions consults advisors nationwide to explore employment transition options and to preserve and protect their practice in any transition that they make.
