Merrill has introduced a new Direct Markets Coverage Group to serve ultra-high-net-worth individuals and family offices with at least $50 million in assets. As reported by ThinkAdvisor, the initiative expands premium services by offering institutional-quality capital markets coverage and high-touch trade execution.
The Direct Markets Coverage Group provides clients with access to a specialized trading team that handles complex orders involving equities, options, derivatives, and other advanced strategies. ThinkAdvisor reports that the team delivers real-time market color, tailored insights, and execution guidance supported by Merrill's chief investment office and Bank of America resources. Merrill designed the platform to function as an extension of the client's existing advisory team rather than replace it.
The core advisor will remain responsible for the overall client relationship, including planning, lending, estate strategy, and alternative investments. Advisors may delegate active trading responsibilities for certain clients to the new desk, particularly those who prefer direct phone-based execution similar to a traditional trading desk experience, as reported by ThinkAdvisor.
Merrill stated that it will not impose new or additional fees for the Direct Markets Coverage Group. The service operates on a commission-based model, and pricing aligns with the overall client relationship and scope of engagement.
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