LPL Financial announced major investments in its advisor platform during its Focus 2025 conference, pledging $50 million to overhaul its compensation system and $30 million for broader technology enhancements.

As reported by ThinkAdvisor, LPL stated that its new compensation platform will use artificial intelligence forecasting, multi-custody tracking, and advanced analytics to bring "clarity and intelligence to every payout."

ThinkAdvisor reports that advisors long have struggled with compensation systems that require navigating multiple spreadsheets and platforms. LPL's solution aims to simplify the process with customizable dashboards, AI-driven earnings forecasts, and missed opportunity alerts. "We're not just showing advisors what they earned — we're helping them understand why and how to earn more," said Gary Carrai, LPL's chief product officer, in a statement shared with ThinkAdvisor.

In addition to compensation improvements, LPL is investing in trade processing, asset handling, and proposal tools. The firm also highlighted new AI-powered meeting management and preparation features designed to sync with CRM systems, potentially saving advisors up to 45 minutes per client meeting.

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