Broker-dealers are unveiling fresh strategies to attract clients' advisory assets and incentivize financial advisors this spring. MML Investors Services, the independent broker-dealer (IBD) wing of Massachusetts Mutual Life Insurance Co., has introduced a novel bonus program for its 7,300 financial advisors this year, as outlined in its recent Form ADV filing with the Securities and Exchange Commission.

According to InvestmentNews, the disclosed "advisor growth bonus" aims to reward investment advisor representatives (IA Reps) for augmenting net assets. However, specifics such as potential dollar amounts or asset thresholds remain undisclosed. The bonus scheme targets revenue growth across four key areas: advisory programs held with Fidelity's National Financial Services, including Envestnet programs, the firm's fee-based annuities, in-house brokerage accounts, and trust company accounts.

InvestmentNews also reports that Cambridge Investment Research Inc.'s RIA has signaled its readiness to offer enhanced incentives to financial advisor recruits who transition client assets to the firm's proprietary money management system,
WealthPort.

Financial Advisor Transitions consults advisors nationwide to explore employment transition options and to preserve and protect their practice in any transition that they make.