Baird to Purchase Firm that Pioneered the "Masterplan"

January 31st, 2022, 12:17 PM

According to Financial Planning, Baird secured an agreement to acquire a privately held wealth manager, Hefren-Tillotson. Hefren-Tillotson, a brokerage and RIA managing $18 billion in client assets, plans to fully integrate into Baird by October. 

Hefren-Tillotson's founder Willard J. "Bill" Tillotson created the firm's "Masterplan" approach. The Masterplan complies a client's goals and objectives in a comprehensive and written plan. According to the firms, Baird and Hefren-Tillotson embody the same culture and values that defined the firms. 

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