As the talent competition escalates, firms continue to seek ways to attract and retain top advisors, particularly those with CFP certifications, which can be a key differentiator in the marketplace.

While many of the largest independent broker-dealers (IBDs) have chosen to withhold information about the number of CFPs at their firms, Financial Planning's IBD Elite survey reveals some interesting trends.

Despite this lack of transparency from firms such as LPL Financial, Ameriprise, Osaic, Cetera Financial Group, and Cambridge Investment Research, others have provided data, revealing the number of CFPs and producing reps within their ranks. Among the standout firms:

• Northwestern Mutual tops the list with 1,498 CFPs, out of 8,955 total reps. The firm ranks sixth overall in the IBD Elite study.
• Raymond James Financial Services holds the second spot with 1,272 CFPs, among 6,551 total reps, and ranks fifth overall.
• Commonwealth Financial Network follows closely with 1,268 CFPs, placing seventh in the overall rankings.

Other notable firms include MassMutual's MML Investors Services with 575 CFPs, Equitable Advisors with 511, and Kestra Financial with 412 CFPs. Each of these firms maintains a strong presence in the competitive landscape, demonstrating the high demand for qualified financial advisors in the industry.

Financial Advisor Transitions consults advisors nationwide to explore employment transition options and to preserve and protect their practice in any transition that they make.