Advisor attrition at Edward D. Jones & Co. reached a five year high in 2025, with a growing number of experienced brokers leaving the firm, according to AdvisorHub.
An analysis conducted by Muriel Consulting and AdvizorPro found that 1,458 advisors departed Edward Jones in 2025. AdvisorHub reports that the figure represents a 35 percent increase from the 1,080 advisors who left in 2024.
While early career turnover remains common, the report found that a significant share of recent departures involved seasoned advisors. According to AdvisorHub, about one third of the advisors who left in 2025 had worked at the firm for more than ten years. In total, 503 long tenured advisors exited the firm during that period.
AdvisorHub reports that the increase in veteran departures appears linked to a rise in retirements. The number of advisors leaving the industry entirely doubled compared with the previous year.
According to AdvisorHub, structural changes within Edward Jones may also have influenced the trend. The firm has expanded its focus on financial planning, shifted toward serving higher net worth clients, and adjusted how advisors operate their practices. According to the report, those developments have introduced new expectations for advisors and may have prompted some long time professionals to step away rather than adapt to the evolving model.
Public data released by Edward Jones reflects a similar pattern. As AdvisorHub notes, the firm reported advisor attrition of 6.1 percent in the third quarter of 2025, compared with 4.7 percent during the same period in 2024. The firm also missed its goal of increasing advisor headcount by 3 percent in 2025 after meeting that target the prior year.
An Edward Jones spokesperson did not immediately respond to a request for comment, according to AdvisorHub. The firm previously stated that higher attrition reflected advisors pursuing opportunities outside the industry, personal decisions to leave the profession, and increased retirements. The company also indicated that the departures represent a relatively small portion of its advisor workforce of more than 20,400 professionals.
The report found that advisors with between three and ten years of experience largely remain at the firm. AdvisorHub reports that Edward Jones has introduced expanded credentialing requirements and long term limited partnership economics that provide clearer career opportunities for those mid career advisors.
Early career attrition continues to reflect broader industry trends. Between 2021 and 2025, nearly 2,000 Edward Jones advisors with fewer than three years at the firm left their roles. According to the analysis cited by AdvisorHub, approximately 55 percent joined another firm while about 45 percent exited the advisory industry entirely.
The analysis also found that advisors leaving Edward Jones moved to more than 630 firms over the five year period examined. AdvisorHub repors that independent broker dealers including LPL Financial, Raymond James Financial, and Ameriprise Financial captured the largest share of those departures.
In response, AdvisorHub reports that Edward Jones has begun revising its succession programs and expanding partnership opportunities. The firm plans to raise $1.4 billion through a new Class B limited partnership offering scheduled for issuance in early 2027 and has expanded eligibility for equity like profit awards among its advisors.
Financial Advisor Transitions consults with advisors nationwide regarding employment transition options and strategies to preserve and protect their practices during any transition.
